The FlukeIt Story

A dolphin easily flicks water from the surface of the sea with its crafty yet powerful fluke and uses it to playfully rise above. Our trendy FlukeIt apparel and specialty products remind you that when an obstacle presents itself you have the power to FlukeIt!

 

For as long as I can remember my daughter had dreams of working with marine life. She imagined spending her days rescuing injured marine animals and hopefully helping them find their way back to sea they call home. When she was 16, things changed. Taylor suddenly went from surfing and playing volleyball to struggling to make it through a day without feeling sick. School, and eventually everyday tasks became impossible.  After months of doctors visits, tests and unanswered questions we found our way to Boston Children’s Hospital where she was diagnosed with a GI disorder. After months of weekly trips to Boston for treatment from our home in Connecticut, and lots of hard work on her part, Taylor began to improve. She is now completing her associates degree with plans to pursue a degree in Marine Biology.

It was during a moment of extreme frustration over her situation that Taylor coined the phrase FlukeIt. It has become our F-word of choice. It expresses power and resilience in a moment of weakness or frustration. The fluke of a dolphin possesses extreme power and strength. These majestic creatures use their fluke to rise above the surface of the sea with grace. We should take note and use our strength to gracefully rise above and conquer our challenges.

The FlukeIt brand represents empowerment. Trendy and fun, with a  powerful message, we all have the power to FlukeIt! A portion of the proceeds from all FlukeIt merchandise benefits the rescue, rehabilitation and conservation of marine life.

I’d like to thank each and every one of you for your support in this mission of empowerment— welcome to the pod!

Swimmingly,

Missy Kennedy
Taylor’s Mom 🙂

 

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